Friday, April 29, 2011

New Subaru Impreza: expected sales of +50%

Are very high expectations of sales puts the new generation of Subaru Impreza: the Japanese company wants to sell 60,000 units a year, representing an increase of 50% compared to 40,000 today. Tom Doll, the president of the Japanese brand in the North American subsidiary, said that the car represents a major step forward from the previous generation, and its presence settles the focus of the Subaru line-up.

Strengths of my Impreza is a reduction of total mass and the new family of engines fitted boxer, finely designed to reduce internal friction and improve mileage by limiting harmful emissions. The manufacturer therefore hopes to be able to raise global sales target from 264,000 units last year to 300,000 planned for this or next year.

We await with interest the WRX Sti version, the variant in its own right. "

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