After major revitalization in recent years, the Seat brand has landed in Shanghai and will soon arrive in showrooms in China. But to satisfy the expansionist ambitions of Vokswagen in China this is clearly not considered enough: it could rise to a brand new low cost should be to attack the lower end of the internal market.
"The new brand strategy is still being evaluated," said Weiming Soh, vice-president sales of VW China. "What we need is not already known in order to land more easily in the country." This policy would not be a "first" in the automotive field, as in the past General Motors and Honda have done the same with brands Baojun Nian and Li respectively.
However, before proceeding in this direction, VW wants to see if there is indeed room for this new brand, also occurring in what direction the market is evolving. It is clear however that the Wolfsburg headquarters would be very likely to move in this way because in 2010 the Group's sales from China increased by 37.4% over 2009, reaching 2 million units and could increase further by focusing on low cost for which could be invested 10.6 billion € in a few years.
If things remain at present - so no new brand - VW also plan to sell 4 million cars in China alone in 2018, even stronger of the two possible new plants built inloco and able to assemble, each 300,000 vehicles each year . While waiting for this project is fulfilled, the production in the other seven sites in the Asian country is expected to increase based on increased demand. 
"The new brand strategy is still being evaluated," said Weiming Soh, vice-president sales of VW China. "What we need is not already known in order to land more easily in the country." This policy would not be a "first" in the automotive field, as in the past General Motors and Honda have done the same with brands Baojun Nian and Li respectively.
However, before proceeding in this direction, VW wants to see if there is indeed room for this new brand, also occurring in what direction the market is evolving. It is clear however that the Wolfsburg headquarters would be very likely to move in this way because in 2010 the Group's sales from China increased by 37.4% over 2009, reaching 2 million units and could increase further by focusing on low cost for which could be invested 10.6 billion € in a few years.
If things remain at present - so no new brand - VW also plan to sell 4 million cars in China alone in 2018, even stronger of the two possible new plants built inloco and able to assemble, each 300,000 vehicles each year . While waiting for this project is fulfilled, the production in the other seven sites in the Asian country is expected to increase based on increased demand.
No comments:
Post a Comment