Thursday, April 28, 2011

Volkswagen FAW will be born with a low-cost brand for China

The vice-president of sales for Volkswagen China Weiming Soh has revealed strategies for the future of the brand, particularly in anticipation of the imminent introduction of a new brand for low-cost cars destined for the Chinese market. "We are still evaluating the business strategy with its partner First Auto Works.

It will be crucial support from a brand known to speed up and rely immediately on a sales network. This replicates the efforts of General Motors and Honda, which previously required the help of Baojun and Li Nian brand to land in the former Celestial Empire.

No comments:

Post a Comment