The vice-president of sales for Volkswagen China Weiming Soh has revealed strategies for the future of the brand, particularly in anticipation of the imminent introduction of a new brand for low-cost cars destined for the Chinese market. "We are still evaluating the business strategy with its partner First Auto Works.
It will be crucial support from a brand known to speed up and rely immediately on a sales network. This replicates the efforts of General Motors and Honda, which previously required the help of Baojun and Li Nian brand to land in the former Celestial Empire.
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It will be crucial support from a brand known to speed up and rely immediately on a sales network. This replicates the efforts of General Motors and Honda, which previously required the help of Baojun and Li Nian brand to land in the former Celestial Empire.
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