Friday, May 27, 2011

Mercedes-Benz in Russia's most successful premium brand

In the first four months of the year, Mercedes-Benz is in no other market has grown so much as in Russia. The sales were at record levels every month and rose by a total of 77.2 percent on 7764 cars for the full year 2010, Mercedes-Benz from the most successful premium brand in Russia 19 724 units, a new time high and an increase of 63.7 percent.

The total market in 2010 recorded an increase of 30 percent. Mercedes-Benz currently has 54 dealers and repair centers in Russia, in 2011 added ten more. For the trade mark in 37 cities in Russia is present. The best-selling model is the E-Class sedan. It recorded since January, an increase of 75.0 percent and claims with 1827 units sold, the market leader in its segment.

Full year 2010 4788 sedans were sold (+ 112.1%). Also very popular is the C-Class sedan, is chosen for the January-April 1039 customers (83.6%). 2010 was the sales model 2847 (+ 89.2%). The SUV sales doubled in the past four months and increased to 3398 units, 2010 car they were in 7979 (+ 63.9%).

The S-Class sedan is also growing dynamically and increased sales by 18.6 percent to 478 units. For the full year 2010, decided in 1718 customers (28.8%) for a model of the luxury sedan. The Russian market is attractive for Daimler Trucks. The joint venture produced with Russian truck manufacturer Kamaz trucks since 2010 in Naberezhnye Chelny.

Also last year a joint venture between Daimler subsidiary Mitsubishi Fuso and Kamaz was established to produce the Fuso Canter in Russia. In December 2010, also signed a Memorandum of Understanding between Daimler and the Russian commercial vehicle manufacturer Gaz was signed with the aim of Nizhny Novgorod in the Mercedes-Benz Sprinter to build.

(Ampnet / jri)

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