Tuesday, June 28, 2011

Daimler is investing heavily in China

The Daimler AG and its Chinese partner Beijing Automotive Industry Corporation (BAIC) have signed today in the presence of Federal Chancellor Dr. Angela Merkel and Chinese Premier Wen Jiabao of a strategic framework agreement. The two companies plan to expand their cooperation in China. The joint venture Beijing Benz Automotive Co., Ltd..

(BBAC) are converted to a total of around € 2 billion invested. / B The local production for the Chinese market from 2011 to the GLK compact SUV in 2013 and gradually expanded to three models of the new generation of Mercedes-Benz compact cars. The existing production capacity for the C-Class and E-class long-wheelbase version will be removed annually from the current level around 80 000 vehicles in accordance with market demand.


In a new engine plant is taken from the 2013 production of 4-cylinder gasoline engines used in locally manufactured passenger cars and vans from Mercedes-Benz. The planned technical capacity of the plant is expanded to 250 000 units, where they will initially be used in a range of up to 100 000 units annually.

Additional quantities may be represented according to the further sales growth. To a new greenfield RD Center is dedicated mainly vehicle tests and adjustments, and RD activities with suppliers. Daimler sees tremendous growth potential in China, especially in the segment of premium compact vehicles.

Where last year decided yet about 770 000 customers for a vehicle in this segment, the company expects in 2020 in China, a market of more than 2 million units annually. This would make China's share of the global market for premium compact cars rise from 12 percent to over 20 percent, will top ..

The local production of Mercedes-Benz cars in China began in 2006 in the 50-50 joint venture with BBAC previous range of E-class, was launched in spring 2008 as the second series, the C-Class. Since May 2010, manufactures BBAC the current E-Class in specially for the Chinese market requirements tailored long version.

2010 were more than 148 000 vehicles of the brand sold in China, exceeding the sales of 2009 by 112 percent. From January to May 2011 75 896 vehicles were sold, compared to the same period last year, an increase of 62 percent. The portfolio included the end of 2010 more than 160 dealers in 80 cities and this year will grow by more than 30 new dealers.

In addition, Daimler produced in a joint venture of Fujian Daimler Automotive Ltd.. since April 2010 Mercedes-Benz vans for the Chinese market and has also expanded its industrial commitment in 2010 with the signing of a joint venture agreement with Chinese truck maker Foton Motor to produce medium and heavy trucks.

Since 2009, Daimler Financial Services at the Mercedes-Benz Auto Finance China vehicle leasing in the Middle Kingdom. Daimler also operates in conjunction with the BYD in March 2011 officially approved joint venture in Shenzhen BYD Daimler New Technology Co. Ltd. to develop an electric vehicle for the Chinese market.

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