Tuesday, June 28, 2011

Toyota: No sub-brand for the Prius

Toyota denies rumors officially related to the will of the manufacturer to create a sub-brand for the Prius: U.S. marketing director for advanced technology vehicles, Ed Larocque, held that the Prius is too important a name for the image of Toyota and the house can not afford to opt out. Larocque has also specified that the model remains the third most popular vehicle of Nissan North American market: a factor that makes it, in fact, a pillar business of the Japanese manufacturer.

And 'why the Prius in the near future the range will be further expanded with the arrival of Prius V, C and Prius Prius Plug-in hybrid.

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