Thursday, March 10, 2011

Car2go goes to the next round

The mobility concept Car2go going into the next round. Between 18 and 20 March Daimler replaced in the pilot project city of Ulm the existing 200 Smart Fortwo cdi by 300 of the new Smart "Car2go Edition". The increase in the vehicle fleet is a response to the great response. In the second Car2go City, Austin, Texas, at the same time, the fleet will be increased to 300 vehicles of the new type.

The specially equipped for the Smart car sharing is a solar roof and newly developed telematics equipped. The Car2go Edition is based on the petrol-powered Smart Fortwo mhd with start-stop system. The vehicles are also for the Mietbetrieb a rugged interior. The fleet replacement is associated with some changes to the business model, which take place from the point of strengthening the focus on the economics of the concept.

The core is in collaboration with US-based Daimler TSS GmbH Ulm newly developed telematics. In the central control unit with touch screen now find the car keys and for refueling or for entering parking garages necessary smart card into place, which were previously housed in the glove compartment.

The user interface has also been revised and can be operated not only comfortable, but is also visually stronger than before the Car2go design. The integrated radio and navigation system has been upgraded significantly high. The telematics unit is networked with the vehicle electronics and can thus control the immobilizer: When a customer using its conditional access, and begins by entering a personal identification number of a rental transaction, released the immobilizer, and after the rental transaction they will be immediately reactivated.

New and management of the fleet of great importance also is the ability to make software updates save time by radio. While so far played new software versions of the vehicles had to individually hand, this is now simultaneously and remotely simultaneously on all vehicles. The standard solar roof of Car2go-Smart has a capacity of 100 watts and is thus, according to Daimler, the most powerful series-built passenger cars solar roof.

The gained solar energy supplies the telematics with electricity and charges the vehicle battery also continuously, so that during the trip, the alternator is decoupled and thus the fuel consumption can be reduced. If the vehicle is parked in the sun, the solar power is also operated the ventilation and thereby lowered the temperature in the interior by up to 18 degrees Celsius.

This discharge of air conditioning makes itself felt also in fuel consumption. The new generation of vehicles new access card labels are required. The Ulmer Car2go customers need to be replace the existing free seal on their driver's licenses through a new code to use the vehicles can continue.

The exchange is now within a few minutes Car2go Shop at Ulm Cathedral Square. The 200 vehicles in Ulm and Neu-Ulm have been hired in the last two years of over 21 000 customers to date more than 450 000 times. This more than 5 million kilometers traveled. The average stay is between 20 and 30 minutes.

Together with the figures from the Texas capital has the car-sharing program in which the car in the core area are not returned to the starting point must be around 35 000 customers and more than 600 000 fully automatic Mietvorgänge on. Car2go starts in early April, also with 300 vehicles in Hamburg.

It is the first city that has the necessary size for economic operation. In Ulm, on the occasion of the fleet also optimizes the exchange business model. To ensure optimal fleet availability to start and end of car rentals only be possible at central collection points in some rural districts.

The previously offered long-term reservation (24 hours in advance) is omitted. Cars can be rented only by spontaneous or Buy Online (15 minutes in advance). Due to the higher number of vehicles in the future is to assess the project sponsors of the reason for the recent rapid increase in advance bookings - the vehicle shortage - gone.

In addition to Car2go stronger again regain its character as a spontaneous Kurzzeitmietmodell. The announced price increase will also be implemented: The minute rate increases to 24 cents, the hourly fee is 12,90 Euro in the future. Ulm so far below the Hamburg-minute price, which is compared to the City of significantly lower prices due to parking.

Car2go should continue in this year in cities to be introduced in North America and Europe. (Ampnet / jri)

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