Saturday, March 5, 2011

Geneva 2011: Range Rover Evoque Car Design of the Year

The Range Rover Evoque won the "Car Design of the Year" from Car Design News as the best production car series in 2010. This recognition is the first major international award for Evoque, which promises to be one of the most interesting cars of the year. The Evoque beat rivals such as the Alfa Romeo and Audi A7, finishing in first place with a significant advantage.

The prize "Car Design of the Year" is the expression of the opinion of the designers of the car, including several directors of the Design of industry leaders that are part of the jury. The award was received at the Geneva Motor Show by Gerry McGovern, design director of Land Rover. Eric Gallina, Director of Car Design News, which presented the award, so he explained the reasons which led the Evoque the first place: "This car represents the best implementation view in recent years from a concept car a production car .

It is clear the reason why we chose it. " In conjunction with the prize "Car Design of the Year", Land Rover has produced a short video that reveals the process of drafting the Evoque. The film shows an inside view of the idea of inspiration for the project, including points of view on how the designer wants to create innovative Evoque and conquer a new market segment.

The film is the first in a series of four that show an insight into the history of the development of Evoque - from initial design, through strict development processes to the final engineering tests. The other three movies will be published online in the coming months.

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