The Geneva Motor Show, as well as a showcase for the latest news in the automotive world, is a bustle of famous people and working in the sector. In this event, Geneva, ending March 13, it was noted, this time more than others, Lapo Elkann, the son of Margherita Agnelli. Elkann has participated in press conferences of Fiat Group and Fiat 500 presented by Gucci, the result of his idea of fashion-marketing.
The news though is that Lapo Elkann has become "a consultant for the Ferrari brand" as he said. Elkann then work with the Ferrari Styling Centre for interior and exterior of the Ferrari team along with Flavio Manzoni. It is a creative role and Elkann will have to put his genius to the service of Ferrari.
Lapo Elkann is in fact a great professional in communication, marketing and product promotion. The talent of Lapo Elkann Ferrari could result in innovations with far outside the box, perhaps starting from its Ferrari FF, the new born at the Prancing Horse which is already doing a lot of self talk. 
The news though is that Lapo Elkann has become "a consultant for the Ferrari brand" as he said. Elkann then work with the Ferrari Styling Centre for interior and exterior of the Ferrari team along with Flavio Manzoni. It is a creative role and Elkann will have to put his genius to the service of Ferrari.
Lapo Elkann is in fact a great professional in communication, marketing and product promotion. The talent of Lapo Elkann Ferrari could result in innovations with far outside the box, perhaps starting from its Ferrari FF, the new born at the Prancing Horse which is already doing a lot of self talk.
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