Friday, March 18, 2011

Mahindra completes acquisition of Ssangyong

South Korea's Ssangyong has become property of the Indian Mahindra. The success of this acquisition process, which lasted seven months, scores for both manufacturers and promises a new era of joint product developments for the future. In particular, Ssangyong, up to now in receivership, has found new life peraumentare 70% investment in the development of new products and 60% penetration in foreign markets.

The Korean brand will benefit from synergies with Mahindra in areas say, by the adoption of advanced computer systems available to a wider network of sales, to partnerships in human resources and finance. Even Mahindra, the Indian leader in the field of off-road and agricultural vehicles, expects to make money from potential economies of scale and the union of the know-how in the field of off-road vehicles.

The Chairman of the Mahindra, Pawan Goenka, said he would "grow the brand Ssangyong in Korea and around the world and restore the past glory," and also "because of possible strategies between the two companies," "achieve, with the two marks an important presence in the global off-road vehicles.

" The joint development of new models will safeguard brand identity and help to achieve quality objectives. Ssangyong, known in Italy for its rugged SUVs from the line quite original, is being revived thanks to the pencil of Giugiaro, author of the latest model, the Korando. In fact, the brand's roots date back to the Dragon World War, although the company started to focus on cars and SUVs only since the '80s.

The first effect of the new alliance will be the introduction of Korean models in India, thanks to network marketing Mahindra, while in the more distant future expect a revised range for both brands in Asia. And perhaps more targeted products to the target market, as advocated dall'europeggiante small, Korando C.

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