Tuesday, April 19, 2011

Chrysler: 45% immediately, the Flavia virtual e. ..

30% is already at home, an additional 15%, with the early repayment of U.S. loans, will be completed by June, the goal 51% of Chrysler package now seems certain will be reached within a year, well in advance of the plan. Therefore, unless unexpected and momentous upheavals within the year and certainly with an outlay of less than estimated by analysts to the true value of the new Chrysler by Fiat.

This from a financial standpoint, and is a great success. In terms of the product rather large maneuvers have just started and 2011 is a sort of dress rehearsal for the presence Fiat / Chrysler as world markets will stabilize between 2012 and 2013. The offensive part of the global brand Jeepcon the new range, all refreshed and that seems to collect a lot of success.

For the Grand Cherokee in particular, but the deep restyling of the Compass compact has transformed the ugly duckling into a quasi-classical Cherokee and Wrangler has a solid base of fans. Part of the Lance Pan, Chryslerizzata but finally with a wide range and a proper distribution network.

While I consider for the success of the new Ypsilon and Thema Voyager and I am confident that the principals with the efficiency while not brilliant market for large SUV, I was acidly critical of the possibility that any unhappy Flavia/C200 could really be produced. Time passes and, fortunately, the ability to produce and distribute the European market this mean to end his career, reviving the name Flavia improvidently an anonymous product, it runs itself.

Ben is a Flavia in 2013 by the new generation of C200 who will be a big step forward compared to the current and a farewell without regrets this virtual Flavia will not be born ever. On the contrary it would be appropriate that the new Delta would be used in the remainder of his life - before the advent of new generations of products Dodge / Lancia / Alfa Romeo / Fiat-based modular platform C / D Evo, Fiat, from 2013 - also for distribution to the UK market with Chrysler, and if the changes the compliance costs they are compatible, the U.S.

market. Delta has the personality style, advanced concepts, her admirers and could play a fair role in the penetration of Italian products in the markets in which until now was not there. I realize that is the exact opposite of the argument I made for the Flavia virtual, but the value of the two products is different and in this case it would be worthwhile to invest for two years until the next generation.

We'll see what will decide the Group's strategy, which will move even in the wake of findings that the renewed Delta will collect on the European markets with the rest of the new Lancia range. Moreover, the distribution of the Chrysler brand new Ypsilon Anglo-Saxon markets, and perhaps even the U.S.

market is approaching and will take place later this year. In this case, on any decision to land in the small Lancia U.S. luxury brand to sell Chrysler weigh the measure of success of U.S. 500 just launched, but it seems to have made inroads into the hearts of Americans. Last, painful note on the resounding rejection of the style of the future Alfa Romeo Giulia Marchionne who have spoken recently.

The Fiat, however, immediately denied to a developmental delay because of this, but the doubt remains. The birth of Julia delay to completely redefine the style in the key much more distinctive. Sled so a year the return of Alfa in the U.S. that will happen before with the new compact SUV and Juliet with the new Giulia.

Too bad the one hand, but Marchionne has been right a decision appropriate. Style is always important and always will be more in key differentiator of the product for a premium brand and passionate as sports must be Alfa Romeo becomes a crucial element of success or failure. Certainly we expect a jump style and at least equal to that of the 156 Walter da Silva represented compared to the miserable, awkward 155.

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