Thursday, April 7, 2011

Fiat to 30% of Chrysler later this month

Later this month could see Fiat increased its stake in Chrysler from 25% to 30%. Marchionne is the objective of the horizon up to 51% by the end of the year, of which only the last 16% will be paid in cash. To acquire the remaining 35%, according to the Fiat contract must only prove to the U.S. Treasury Department to have achieved their aims.

In detail the first two steps to reach to get to share 30% are now not very far: it's just to start the sale of Chrysler vehicles in South American markets. The first step, namely to achieve sales outside the U.S. for more than $ 1.5 billion, seems to have been reached. To speed up the penetration of the U.S.

brand in Latin America, where Brazil is by far the largest market, it seems that Fiat wants its brand with rebadged some American products, from Dodge Journey / Fiat Freemont. This will allow one hand to save the cost of the launch of the Chrysler brand in a market where it is absent, the other South American dealers to take advantage of the Fiat 700, which is the first manufacturer in Brazil.

According to Marchionne said during the shareholders' meeting, Fiat, Brazil the operation would be "ready to go," and would therefore within 2 / 3 weeks of tearing a further 5% from the pockets of the Treasury Department and the American and Canadian union United Auto Workers. Before autumn, the Italian manufacturer expects to earn 35% share with the launch of a car 40 miles per gallon (about 18 km / l) in America, while for the last 16% you must have paid off the loans of the governments of United States and Canada.

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