"There are programs on the launch of a new brand, announced last Friday Shin Jong-Woon, vice president of Hyundai, tow made some elaborate fantasies at the end of last year. Originally, in fact, the House had set up a South Korean-style strategy to build a Lexus and Infiniti luxury brand with which to sell future car premium.
It would be called Genesis and Equus, but in the meantime there was a sharp turnabout. First there are the prices: too high to meet new marketing efforts and to create a proper sales network. Then came the problem of the image to the brand's origin, which would be somewhat discredited and passed into the background.
Just the opposite of what the manager would like Hyundai, who are instead working to achieve a higher standard of quality. "How can we help grow the Hyundai brand if it took the production of the most luxurious cars?", Has rightly asked Shin Jong-Woon. 
It would be called Genesis and Equus, but in the meantime there was a sharp turnabout. First there are the prices: too high to meet new marketing efforts and to create a proper sales network. Then came the problem of the image to the brand's origin, which would be somewhat discredited and passed into the background.
Just the opposite of what the manager would like Hyundai, who are instead working to achieve a higher standard of quality. "How can we help grow the Hyundai brand if it took the production of the most luxurious cars?", Has rightly asked Shin Jong-Woon.
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