Wednesday, April 13, 2011

Seat to the conquest of China

Seat announces that for the first time in its history, will attend the 2011 Shanghai Motor Show, scheduled for April 21. The objective of the Iberian House is the penetration into the Chinese market, which will begin from next year with the export of small Ibiza and Leon produced in Spain. According to the chairman of the House, James Muir, "China represents a great opportunity for a brand like ours.

The surveys show that Chinese customers successfully evaluate the performance and vehicle dynamics. The Seat is synonymous with design, dynamism and sportiness , and then we could bring a breath of freshness and novelty in the Chinese car market. " The objective behind the whole production is reaching saturation commercial operation of the plant in Martorell, capable of producing much larger volumes than those now sold in Western markets.

Seat is already present in 72 countries around the world is exporting its cars already covers three quarters of production, but expansion will start from the Asian markets. The objective of the Spanish House is contributing to the goal of the Volkswagen Group in 2018 is part of that within 7 years would become the first manufacturer in the world.

No comments:

Post a Comment