A sales increase of nearly 90 percent since the start of the campaign with Lena and the special edition Satellite can look at the Opel Corsa. in January 2011 was still 3763 Corsas newly registered, it was in March 2011 already 7137th This points to the New Car monitor for the first quarter of 2011, which is created by Brand Control, Frankfurt.
The "Lena" effect shows, according to New Car Monitor also significantly aided in advertising recall. Recalled in January, 51 percent of those surveyed potential new vehicle buyers to the Corsa advertising, in March 2011 there were already 61 percent, a full ten percentage points. However, the Corsa is not only the brand ambassador is new.
"The Corsa Satellite is the result of an extensive facelift and will with technical details such as address, for example, an MP3-compatible CD radio and new colors for interior design and painting, especially young audiences. The strategy goes on obviously, "said Fire Control Director Dr.
Harald Jossé. A somewhat different but equally successful path goes Seat with brand ambassador Juergen Klopp. The broad-based "Enjoy the game" campaign shows the Seat Leon, but not dominant, so that the effect radiates to the total mark. Here too the celebrity strategy. Due to the popularity and success Borussia Dortmund coach, who led Borussia just to the championship, they are aided advertising recall of Seat increased from 33 percent at start of the campaign in December 2010 by five percentage points to 38 percent in March 2011.
(Ampnet / Sm) 
The "Lena" effect shows, according to New Car Monitor also significantly aided in advertising recall. Recalled in January, 51 percent of those surveyed potential new vehicle buyers to the Corsa advertising, in March 2011 there were already 61 percent, a full ten percentage points. However, the Corsa is not only the brand ambassador is new.
"The Corsa Satellite is the result of an extensive facelift and will with technical details such as address, for example, an MP3-compatible CD radio and new colors for interior design and painting, especially young audiences. The strategy goes on obviously, "said Fire Control Director Dr.
Harald Jossé. A somewhat different but equally successful path goes Seat with brand ambassador Juergen Klopp. The broad-based "Enjoy the game" campaign shows the Seat Leon, but not dominant, so that the effect radiates to the total mark. Here too the celebrity strategy. Due to the popularity and success Borussia Dortmund coach, who led Borussia just to the championship, they are aided advertising recall of Seat increased from 33 percent at start of the campaign in December 2010 by five percentage points to 38 percent in March 2011.
(Ampnet / Sm)
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