The heads McLaren throw water on the fire, commenting on the numbers with extreme confidence. "And 'our firm intention to produce fewer cars than the competition - says Ian Gorsuch, brand manager for the Middle East and South Africa -. The key to our project is to allow dealers to be profitable. " For this reason the production of the MP4-12C will not exceed 1,000 units a year, creating long waiting lists already three years.
This strategy will enable resellers to generate higher margins at the time of purchase/sale, without "polluting" the appeal and prestige of the car. Gorsuch later revealed that the landing of McLaren in China will not be before 2013: just now, "there are not enough vehicles" to meet the demand.
This strategy will enable resellers to generate higher margins at the time of purchase/sale, without "polluting" the appeal and prestige of the car. Gorsuch later revealed that the landing of McLaren in China will not be before 2013: just now, "there are not enough vehicles" to meet the demand.
- Lotus CEO talks smack about Ferrari 458, McLaren MP4-12C (18/06/2011)
- "McLaren MP4-12C GT3 on the track" and related posts (04/05/2011)
- Lotus chases to make Esprit more 'authentic' (19/06/2011)
- McLaren MP4-12C GT3 takes to the track for testing, tuning, titillation (04/05/2011)
- Top Gear Season 17 trailer unveiled (15/06/2011)
No comments:
Post a Comment