Monday, April 4, 2011

"The 21st Century Beetle" world premiere on three continents

On three continents VW invites the world premiere of "The 21st Century Beetle": In Shanghai, New York and Berlin on 18 April nearly simultaneously instead of large presentations. At all three locations in the boat, MTV - it will go according to music for all events. In New York there is a "World Stage Concert" on the program at which signs include the "Black Eyed Peas".

In the E-Werk Berlin is the "MTV World Stage Party" with the Belgian duo 2manydjs "took place in Shanghai MTV presenters to connect at the presentation of the new Beetle. The cooperation with the music channel was a VW, according to marketing director Luca de Meo, because the Beetle was the car world as an icon such as MTV for the music world.

(Ampnet / as)

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