Thursday, April 7, 2011

Maserati at the conquest of India

Maserati has just announced its debut on the Indian market. It will do so with a first showroom in the city of Mumbai, which is due to open this year. Will follow in early 2012, a second shop in New Delhi and then we will see further expansion of the network in five major Indian cities planned by 2015.

The Indian office will combine the experience of Maserati Trident in terms of services, support and network management with expertise in the Indian market Shreyans group that has earned a place in the years leading in many areas of the luxury market in India , ranging from engines to fashion.

With the resumption of the Indian economy, the auto market in the country east of sales recorded 1.87 million in 2010 to an annual growth of 25%. An impressive growth rate, but that is nothing compared to what the field of luxury cars, which last year recorded an increase of 70%. Maserati provides a mix of sales accounting for 80% of the Quattroporte and the remaining 20% of the GranTurismo and GranTurismo.

It is expected that customers should be those most enthusiastic in Mumbai and New Delhi: the latter, in particular, will absorb 40% of the entire distribution of Maserati and Mumbai in India 35%.

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