The same commitment, the same efforts and resources devoted themselves to the creation of a new line of cars were also dedicated to what is seen only at a later time: the interior (shown in the official rendering engines. It offers a preview) . On the new Lancia Ypsilon, which will be unveiled at the Geneva Motor Show 2011, the work done by the Fiat Style Centre designers was long and detailed.
The car had to be a true statement of luxury and Italian to stand out in a segment fought. And also to maintain the status of "fashion city car" that has built in 25-year career. If then the slogan was "Like the people who like it," today is "The essence of luxury." A claim must be reflected in the contents.
In the real world. The work of the Centro Stile in Turin was not easy, but here is also working on brands such as Maserati, so there are minds trained and prepared to draw refined objects. The basic idea to achieve the interior of the new Ypsilon was that of a hug. A human gesture that conveys warmth, intimacy and safety.
That physically envelops and transports to a size much at home. From here have drawn on the internal forms of the car to get to a small lounge made of soft, illuminated by soft light and spread, covered with quality fabrics. Not without a touch of hi-tech that makes life more comfortable and creates the contrast measured between the classic and sober.
Put into words seems easy. Translated works things get complicated. From the first sketches, then, the inside of the car has been designed inspired by the hug. The dashboard is made from panels wrap-front doors, in the rear, seem at one with the seats. The design of the bridge is created with the intent to oppose the fabric insert at the top of the line describing the windshield as if to create the shape of an amphitheater.
The curves trace a construction perspective effect where the vanishing points are located at the end of the bridge to accentuate its width. The curvy and soft alternate with those techniques that characterize the air vents and center console. The contrast between the elements is marked by a thin black ribbon across the bridge vertically and joins the central instrument to change, giving a feeling of lightness remarked on the sides of white LED lighting.
The console surrounding the radio and air conditioning is an almost free float resting on the center speaker, while the metal jets emerge through "passages" that open in the tissue. Another key to the success of the work are certainly gliabbinamenti color. The new Ypsilon is for a unisex customer.
So even the proposals of the colors should be adjusted to different styles. Here then is the opposition of black and white, the Romantic and the Urban Black Gold, the textures of fabrics and fashion-inspired leather mat more aggressive and determined. The appeal to fashion is still strong and decisive.
The fitting Silver, Gold and Platinum are used to communicate with three different targets: from the youngest female and fashion, to the more mature and strong character.
The car had to be a true statement of luxury and Italian to stand out in a segment fought. And also to maintain the status of "fashion city car" that has built in 25-year career. If then the slogan was "Like the people who like it," today is "The essence of luxury." A claim must be reflected in the contents.
In the real world. The work of the Centro Stile in Turin was not easy, but here is also working on brands such as Maserati, so there are minds trained and prepared to draw refined objects. The basic idea to achieve the interior of the new Ypsilon was that of a hug. A human gesture that conveys warmth, intimacy and safety.
That physically envelops and transports to a size much at home. From here have drawn on the internal forms of the car to get to a small lounge made of soft, illuminated by soft light and spread, covered with quality fabrics. Not without a touch of hi-tech that makes life more comfortable and creates the contrast measured between the classic and sober.
Put into words seems easy. Translated works things get complicated. From the first sketches, then, the inside of the car has been designed inspired by the hug. The dashboard is made from panels wrap-front doors, in the rear, seem at one with the seats. The design of the bridge is created with the intent to oppose the fabric insert at the top of the line describing the windshield as if to create the shape of an amphitheater.
The curves trace a construction perspective effect where the vanishing points are located at the end of the bridge to accentuate its width. The curvy and soft alternate with those techniques that characterize the air vents and center console. The contrast between the elements is marked by a thin black ribbon across the bridge vertically and joins the central instrument to change, giving a feeling of lightness remarked on the sides of white LED lighting.
The console surrounding the radio and air conditioning is an almost free float resting on the center speaker, while the metal jets emerge through "passages" that open in the tissue. Another key to the success of the work are certainly gliabbinamenti color. The new Ypsilon is for a unisex customer.
So even the proposals of the colors should be adjusted to different styles. Here then is the opposition of black and white, the Romantic and the Urban Black Gold, the textures of fabrics and fashion-inspired leather mat more aggressive and determined. The appeal to fashion is still strong and decisive.
The fitting Silver, Gold and Platinum are used to communicate with three different targets: from the youngest female and fashion, to the more mature and strong character.
- All-New Lancia Ypsilon to debut in Geneva (15/02/2011)
- Lancia launches all-new Ypsilon premium hatch ahead of Geneva debut (14/02/2011)
- New Lancia Ypsilon heads to the UK... (14/02/2011)
- Lancia Brings Chryslers to Geneva (15/02/2011)
- Lancia brings rebadged Chrysler models to join facelifted Delta in Geneva (14/02/2011)
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