Fiat Group to replace STV as a reference agency for the brand Alfa Romeo in Italy has decided to set up a call for tenders. The agencies that will participate are: In Adv, Lorenzo Marini & Associati, Lowe Pirella Fronzoni, Klein Russian Roma, Leagas Delaney and Kube Libre. The winner will be part of the roster and will follow specific for the Alfa brand, and should give that extra touch of creativity.
The Fiat Group also plans to renew the digital part of the Fiat brand with the entry of a new agency, the probable opening of a race. Meanwhile, on March 23 will be previewing the evening of the new Fiat 500 by Gucci Gucci born out of collaboration between Fiat and the famous fashion house. 
The Fiat Group also plans to renew the digital part of the Fiat brand with the entry of a new agency, the probable opening of a race. Meanwhile, on March 23 will be previewing the evening of the new Fiat 500 by Gucci Gucci born out of collaboration between Fiat and the famous fashion house.
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