Communication strategies of the new Ferrari FF are as revolutionary as the new home of the pony car. In this new video posted on Ferrari's official YouTube channel we find an example: soundtrack epic movie, fields and long flights of birds, directed, following the FF on all types of scenery, from snow to desert passing by ' wet asphalt, the city, the countryside.
The charm and the sound are those of a supercar, but the picture is definitely closer to the familiar spot of luxury sports than to those of the other services (a particular vision of this strategy we find in such short sequences in which Ferrari stops at the mo 'parking under a large building - which is that the Ferrari Park in Abu Dhabi).
Ferrari FF, then, becomes not only enjoyable driving and driving adrenaline. In this sense we can say, as we mentioned at the beginning, that the hard core of this great revolution is precisely that of the Ferrari car communication, demonstrating that in the third millennium the large cars are those that respond to a multifaceted process of assembling technology, engineering, communications and brand visibility.
The clip below was created as a sort of "official video" that summarizes what has been said so far on the newly-wheel-drive Quattroporte Maranello. It is possible that this is precisely the TV promo that we will soon go on air on our TV channels. 
The charm and the sound are those of a supercar, but the picture is definitely closer to the familiar spot of luxury sports than to those of the other services (a particular vision of this strategy we find in such short sequences in which Ferrari stops at the mo 'parking under a large building - which is that the Ferrari Park in Abu Dhabi).
Ferrari FF, then, becomes not only enjoyable driving and driving adrenaline. In this sense we can say, as we mentioned at the beginning, that the hard core of this great revolution is precisely that of the Ferrari car communication, demonstrating that in the third millennium the large cars are those that respond to a multifaceted process of assembling technology, engineering, communications and brand visibility.
The clip below was created as a sort of "official video" that summarizes what has been said so far on the newly-wheel-drive Quattroporte Maranello. It is possible that this is precisely the TV promo that we will soon go on air on our TV channels.
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