Friday, February 18, 2011

Fiat Punto MyLife: a winning formula

Proposal for a starting price of 9,900 €, the point MyLife unveiled a clever marketing strategy that combines aesthetics specific to a rich endowment devoted to hi-tech and entertainment amenities, all offered at a very competitive price who does not hide "surprises." In the dealership a few months ago, this special exhibition was a trailblazer for other models such as Panda, Bravo, Doblò Qubo and adopting the same formula for money-contained and will be presented to the now upcoming Geneva Motor Show 2011.

Aesthetically recognizable by the glossy black finish piano black embellishing some details like bumpers and side pillars, for the wing mirrors and external door handles of the same color of the car, while the headlamps and rear earn a frame burnished. The aesthetic improvements conquer the interior where there are new black soft touch materials give the place that pierced a particular cricket.

As the supply of engines, the point MyLife can count on a wide range of € 5 and all engines equipped with Stop & Start system. The range includes the 1.3 liter Multijet 75 bhp and 69 bhp 1.2-liter petrol and the 1.4-liter 77 bhp. This engine is also offered in variants Natural Power, equipped with power and methane gas-Eco Power dual fuel LPG-petrol.

Particularly rich is the standard equipment dedicated to the comfort and entertainment offered dall'allestimento MyLife, which includes the manual climate control, MP3-CD player with steering wheel controls, height-adjustable seat and steering wheel, remote control for the opening of remote doors and finally sat nav Tom Tom integrated multimedia system Blue & Me equipped with the eco: Drive to suggest how to optimize fuel consumption and emissions while driving the car.

The same goes for accessories for the active and passive safety are available as standard, including two front and two side airbags, ABS and ABD, electronic traction control, Hill Holder system that helps the driver during hill starts and lateral restraint. As mentioned earlier the point Mylife is already available from the Fiat dealer network at a starting price of 9,900 €, referring to version 1.2-liter 69 bhp three door, but the declination 5 course is offered at 10,700 Euros.

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