Saturday, February 5, 2011

Renault's new manufacturing strategy

With a new strategic plan for continued growth and new orders Renault's production does it better from the individual markets. In Western Europe, the company will focus mainly in future on the construction of middle-and upper-class vehicles and light trucks. There are also electric vehicles and engines and their associated batteries.

In the emerging growth markets of Eastern Europe, Asia and Latin America, the Group will expand its production capacities in order to produce the models sold on site at competitive conditions. The aim of the new manufacturing strategy is to ensure the economic viability of each site permanently.

In Western Europe, sales of passenger cars and light trucks 2007-2010 decreased by 20 percent. Therefore, the company will invest in the future in this region in the construction of vehicles and powertrain components, which generate a higher profit margin. Increase in sales to the French promise of the alliance with Nissan and the strategic cooperation with Daimler.

France is the center of the Electric Vehicle Production Group will be established. These include the construction of a new van model comes from 2013 in the factory Sandouville. Given the very strong European demand for light commercial vehicles of the Renault car manufacturer expects this new model, some 100 000 units per year.

The new models of the upper classes (replacing the Laguna and Espace) are produced in Douai in 2014 and based on a shared platform with Nissan, which will lead to significant synergies. The future of the four Spanish Renault sites is also protected. Will also benefit the engine plant Valladolid from the alliance with Nissan and the strategic cooperation with Daimler.

In addition, starting in 2011 in Valladolid, the production of the electric vehicle Twizy while still in Palencia, the Renault Mégane bestseller is built. The work of Seville remains the largest gear manufacturers in the group. The Slovenian plant Novo Mesto builds with Twingo, Clio Campus and wind as before, the compact models for the European market.

2013 is here also to the production of the new, four-seater Smart for Daimler. The decline of the West European market is to be offset by the expansion of production capacity in growth-rich emerging economies. Sales outside Western Europe now represent 37 percent of vehicle sales of the Renault group.

For 2011, a share expected by 43 percent. By comparison, 2000, there were still 17 percent. Investment priorities of the Renault group will be Brazil, India and Russia. Tangier in Morocco, the new plant will inaugurate its first production line in 2012. There, the first 30 units per hour will roll off the line.

The second line follows 2013, to serve the growing need of affordable entry-level models in Europe, Africa, Mexico and the Middle East. By 2012, a total of 23 works of the Renault deal with a new group starting up production. To all this to guarantee a high quality, Renault, 25 May 2010, the Global Training Center (GTC) in Flins inaugurated in France.

The investment in education and training center will amount to four million euros. By the end of 2010 were here already more than 100 000 hours of training completed. (Ampnet / jri)

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