Volkswagen is presenting on Sunday (06/02/2011) at the Super Bowl Final, the climax of the American football season, two new products for the U.S. market: Two specially for the occasion, produced television commercials and the new Passat's silhouette shows the new Beetle long before their introduction in the U.S..
More than 100 million viewers will watch the final of the Green Bay Packers against the Pittsburgh Steelers on TV. The video "Black Beetle" shows the new Beetle in advance as a silhouette. In a fantasy world provides a beetle a chase with other crawling animals. The parallel with car-chase scenes in film and TV history is no accident.
At the end of the Beetle reached the first goal and his silhouette is transformed into that of the Beetle. The second spot creates a connection to the legendary "Star Wars" films by George Lucas. Underlain with music by John Williams, "The Imperial March", the spot a little boy shows in the costume of the movie villain Darth Vader, his martial arts practiced in front of the house of his parents where standing in the driveway Passat and alleged by the reaction the car will be surprised.
(Ampnet / jri 
More than 100 million viewers will watch the final of the Green Bay Packers against the Pittsburgh Steelers on TV. The video "Black Beetle" shows the new Beetle in advance as a silhouette. In a fantasy world provides a beetle a chase with other crawling animals. The parallel with car-chase scenes in film and TV history is no accident.
At the end of the Beetle reached the first goal and his silhouette is transformed into that of the Beetle. The second spot creates a connection to the legendary "Star Wars" films by George Lucas. Underlain with music by John Williams, "The Imperial March", the spot a little boy shows in the costume of the movie villain Darth Vader, his martial arts practiced in front of the house of his parents where standing in the driveway Passat and alleged by the reaction the car will be surprised.
(Ampnet / jri
- "2012 Volkswagen Passat Super Bowl Ad Uses the Force of Children and Star Wars" and related posts (03/02/2011)
- VW Super Bowl XLV spots push new New Beetle and new Passat (02/02/2011)
- Must Watch!: Volkswagen's Super Bowl Commercial, The Force (03/02/2011)
- 'Star Wars' makes Super Bowl debut with Volkswagen ad (03/02/2011)
- "Volkswagen Super Bowl Ads Use The Force, Insect Imagery" and related posts (03/02/2011)
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