Wednesday, February 9, 2011

Peugeot debuts in India

Peugeot announced its intention to implement a production plant, such as to establish a marketing structure, the Indian market. Local production will provide an initial mid-size family sedan, but in the future, as stated by Olivier Gregoire, responsible for the Asian market, there are further proposals related to the specific needs of the Indian market.

E 'was chosen a local leader: Rajesh Nellore, named general manager for India, will oversee all activities from Mumbai. E ', however, still under evaluation, the site where the factory will be built. India is considered a highly strategic perspective of the future objectives of the House of the Lion: by 2015, in fact 50% of sales should take place outside Europe, thus involving a substantial part of the market siatica the world, that which is at the highest rates of increase.

The strategy of the PSA group is oriented in three directions: to structure a company's increasingly global, cutting-edge exercise in products and services of the car and make its operations more efficient.

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