Sunday, July 31, 2011

Mercedes to keep pace with the competition to increase production

Mercedes needs to increase its production capacity: According to the CEO of the German manufacturer, Dieter Zetsche, there is no other solution if you want to stay in the slipstream to Audi and BMW vehicles produced. In the first six months of the year BMW has sold 690,000 units and 653,000 Audi, Mercedes has instead stop at 611,000 representing an increase of +9.7%, a significant difference when compared to the increases Audi, BMW, and +18%, +17% .

BMW would have even touched up its sales expectations for 2011 from 1.5 to 1.6 million units, the latter is the target goal for 2015 Mercedes. The latter was then invested $ 2 billion to increase production capacity in the United States and open two new plants in China and Hungary: strategic move necessary to aspire to regain the leadership among the German premium manufacturers.

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