Saturday, July 16, 2011

Jeep is celebrating 70 years

It was July 15, 1941 when military Williys-Overland appeared for the first time. A true pioneer of the first model called 4x4 Jeep CJ-2A entered in production in 1945. In 1946, with Jeep Station Wagon, the brand was then transferred to the system of four-wheel drive on a wagon by introducing the concept of a sport utility vehicle.

In 1963, the Jeep Wagoneer, Jeep invented the Large premium SUV segment. So the Jeep - a name derived from the American pronunciation of the abbreviation "GP" general purpose was to indicate that the different possible uses of the car - now celebrating 70 years. A celebration that comes at a propitious moment for the brand, in Italy, in the first half of 2011, has already registered more cars of the entire 2010: 3,738 compared to around 3,617 last year.

These numbers indicate an increase of 77% per annum in the progressive, even with a complete range of renewal. In addition to the brand in June was the best month since July 2008. And in the first month of release with the diesel engine, Jeep Grand Cherokee has got a great result with a share of 11, 4% in full-size SUV segment.

Equally good was the performance of commercial-scale continent of where in the first six months of 2011 were about 11,000 registered cars Jeep, 27.4% more than the same period last year. Style, functionality, build quality and off-road capabilities are the four pillars of DNA Jeep, a brand - now synonymous with off-road - known the world over for its unmistakable seven-slot grille and trapezoidal wheel arch.

To meet the challenges of the future and achieve other goals, the Jeep can count on a distribution network in 120 countries worldwide. In Europe, the process of integration between Fiat and Chrysler Group has created a new network - operational since last month - more than 430 dealers from both commercial realities Jeep consolidated over the years, both from new dealers.

On the occasion of his seventieth anniversary, the American brand in Europe introduces the evolution of four models. As the legendary Jeep Wrangler and four-door variation of his Jeep Wrangler Unlimited, revised and equipped with the first application of the technology Jeep Stop / Start with a more powerful engine and more fuel efficient.

The year 2011 also marked the launch of the new Grand Cherokee driven by the expected turbo diesel engine. The flagship model shares the same design concepts of the new Compass, a compact SUV Jeep family.

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