Tuesday, August 16, 2011

Fiat 500 U.S. sales below expectations in 2011

Sluggish sales of the Fiat 500 in the U.S.: Laura Soave, head of the Fiat brand to the North American market, has announced that the Italian small car "could not" reach the sales target of 50,000 units for 2011. This should have been, officially, the delay that occurred last spring in the opening of the dealers selected for the marketing model.

The Soave has also made it clear that without these issues the commercial objectives would be achieved definitely. The Soave has also announced that the activities of marketing and advertising related to the model will be intensified during the year while dealers specialize in selling model will increase from 100 to 130.

Measures that should increase the turnover of 500 +30% as early as this month. From March the "Fiat 500" sales totaled 11,000 units, 8000 and 3000 in the U.S. to Canada. A decisive thrust to sales of the 500 will also be guaranteed by the arrival of the Abarth sporting variants (also in convertible).

According to AutoWeek reports, the little Fiat will also house a proposed electric version, powered by lithium-ion battery and a price around $ 30,000. The mules were currently in the pre-test period in the Chrysler's Technical Center in Auburn Hills, Michigan. The model may have a range of about 160 km

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