After landing in America, thinks Fiat to relaunch its products in Europe and focuses on a model that is losing its bite on the market: Bravo. The car in which the Turin launched the attack on the C-segment, that the compact fails to achieve the brilliant results of the first year and is at a disadvantage in the bestseller lists of the Old Continent.
The ambitious goal of Fiat Bravo to sell 120,000 per year, has never been reached, but the sales performance have successfully passed the milestone of 75,000 units, the minimum to begin to take profits, for the first two years of production, but then the numbers have dropped drastically.
In fact, it has gone from 95,292 units in 2008 to 44,850 in 2010, a descent that has moved the location of the Bravo in the European sales charts, according to JATO Dynamics, from 12th to 18th place, making it end up behind a car niche as the Skoda Yeti. To deal with this debacle in the C segment, the second for sales figures in Europe, which is worth 22% of the market, Fiat has decided to change course and replace the Bravocon a crossover, as did Nissan Qashqai proposing instead the unfortunate Almera.
The intention is to replicate the success of Japanese car, which in 2010 reached 5 th place in the ranking of European sales. To understand exactly what it is necessary to wait for the Detroit Motor Show in January, which in all probability the lines of Fiat will unveil its new compact weapon for the market. 
The ambitious goal of Fiat Bravo to sell 120,000 per year, has never been reached, but the sales performance have successfully passed the milestone of 75,000 units, the minimum to begin to take profits, for the first two years of production, but then the numbers have dropped drastically.
In fact, it has gone from 95,292 units in 2008 to 44,850 in 2010, a descent that has moved the location of the Bravo in the European sales charts, according to JATO Dynamics, from 12th to 18th place, making it end up behind a car niche as the Skoda Yeti. To deal with this debacle in the C segment, the second for sales figures in Europe, which is worth 22% of the market, Fiat has decided to change course and replace the Bravocon a crossover, as did Nissan Qashqai proposing instead the unfortunate Almera.
The intention is to replicate the success of Japanese car, which in 2010 reached 5 th place in the ranking of European sales. To understand exactly what it is necessary to wait for the Detroit Motor Show in January, which in all probability the lines of Fiat will unveil its new compact weapon for the market.
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