Saturday, April 9, 2011

Lancia Delta: 16 and 17 April, doors open

Everything seems ready for the launch of the renewed Lancia Delta, the compact sedan at the Geneva showed to the public innovations introduced with the redesign of which was the subject. Since April 12, in fact, to make known the quality of the model will be broadcast on television, in cinemas and on the new radio advertising campaign that will advance the first open house, scheduled for April 17 and 16 dealerships of the Turin group.

Starting with the slogan which sees Delta as "a flagship great content, but compact in size," Spear point strongly to make the car feel like a model compact lines, falling in the middle segment C, but from the contents of category, in fact worthy of a flagship. In advertising filmed in Barcelona, which will air in a few days, the Delta is committed in pursuit of a cruise ship that is about to take off.

The car, driven by a man, must be able to get there in time before the ship breaks away from the bridge and take the sea route, in a crescendo of action that emphasizes the dynamic qualities of the model and compares it, not casual, with luxurious and impressive vessel. The sedan will arrive in Turin to hit its target, while the captain of the ship, which until then had been spotted on the bridge, will reveal his identity for a surprise ending that underlines once again the quality devoted to the comfort on board car.

The most important news of the Lancia Delta are those already anticipated for some time, as the decision to introduce the turbodiesel 1.6 Multijet 105 bhp and 300 Nm of torque, an engine complying with Euro 5 regulations, coupled with a 6-speed manual relationships, values that they see an acceleration from 0 to 100 km / h in just 10.7 seconds and a top speed of 186 km / h, maintaining the level of CO2 emissions to 120g/km in combined cycle.

Also note the 1.6 Multijiet as its engine is supplied with the Lancia Delta Gold used for the filming of the spot created by the Armando Testa with the creative direction of Raffaele Balducci, while the construction was entrusted to the production house The Family, directed by Michael Haussman.

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