Wednesday, April 13, 2011

Lancia Ypsilon, password customize

With the imminent arrival of the new Lancia Ypsilon, expected in June, the leaders of the Italian brand exclusivity but have decided to focus primarily on customizing the car, now an essential element to make inroads into the market and win over the public not only Italian. A business decision that will allow prospective buyers to configure the new Ypsilon to your liking.

Starting from the element most obvious: color. In total there are 16 liveries available, ranging from two pastel Red Clay and White Snow in 4 metallic colors (Silver Grey, Stone Grey, Sand Beige and Black Vulcan), passing through the mica paint liveries, 4 in all (Purple Aurora , Blue Universe, Ebony and Bronze) and three-layer (White Cloud and Red Flame).

The circle is closed with 4 two-tone combinations dedicated to customers who want the ultimate in aesthetics: Volcano Black / Lead Grey, Vulcan Black / Red Clay, Bronze / Sand Beige and Grey Lead / Silver Grey. As for the alloy wheels, two measures planned (15 to 16 inches) for a total of 4 models from choice or color diamond burnished.

Not least the possibility for the passenger compartment. While the preparations are under three (Silver, Gold and Platinum) configurations available for Gold and Platinum packages include two locations inside Romantic Gold and Urban Black. The first tip on elegance and sophistication through organic classic colors and graphics while the second is characterized by greater personality with a stronger design and voted to three-dimensionality.

If we add the variant of petrol and diesel engines, followed by a dual-fuel engine bifuel, here is the opportunity to design a car "only" for color and equipment becomes very concrete. The new Lancia Ypsilon will arrive in dealerships in June, but it is already pre-ordered sale from € 12,400.

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